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Big Data is everywhere and your custom software solution has to handle it. In this part, we discuss how and why.
Scrolling through LinkedIn may induce panic attacks – Big Data is coming to murder your market research once and forever. Those who are afraid of it understand neither market research nor Big Data. Those who believe them don’t understand it, too and thus disregard it.
Your company gathers tons of data every day, with every client, and every transaction. Naturally, it can’t rest without purpose and needs to be stored, analysed, and presented in the most effective and efficient manner.
Anticipating consumer demand and customer experience sounds like something from the dark arts; or something on what huge tech conglomerates spend billions to preserve their competitive advantage. However can this Big Data phenomenon be applicable to businesses that are small and do not invest in witch craft?
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